Costly Email Mistakes

Most of us cannot live without emails as they are the primary mode of communication these days. However, if an email program is not used the way it should be, it can cause a lot of problems for you.

Outlook is one of the most widely used email programs. That is why, if you have it on your computer, make an effort to learn the features it has, especially the Junk Filter feature. It has many keywords and symbols that are generally used for filtering out spam emails. It is one email client that can be used very effectively if you know the keywords and how to use them. This will solve the problem of emails ending up as spam when they are not.

Email marketing is the in-thing these days and it can be quite expensive to run an email marketing campaign. However, there are many marketers who feel that an email list that does not cost too much can show results. Although, most experts concur that an expensive list ends up giving better results because of the quality of the leads. In addition, a low quality email list has negative repercussions as it affects your brand identity.

It has also been seen that many newsletters sent via email do not have compelling subject line. This means that the recipients are not inclined to open and read such newsletters no matter how compelling the contents might be. Therefore, it is in your interests to ensure that you have an attention-grabbing subject line so that readers are curious enough to check out what you have to offer them. This will definitely increase your readership and will give you a better turn over.

The other aspect of email marketing is the target link. This link might work in one email client but not in another. For instance, if you want to mention your company’s name in the “From” line, one email program may actually end up displaying your company’s email address rather than the name. In other words, content of an email can be easily manipulated by the email client, and you have to check this out as it can have tremendous impact on your email marketing strategies.

Results have shown that an email campaign is successful if it ends up promoting a persuasive offer. This does not necessarily translate to a free offer or heavy discounts. The offer should be useful to the reader and fulfill some requirement he or she has. Remember the age-old adage -- one shoe does not fit all. That is why your offer has to be developed based on the needs and requirements of your email list.

Another mistake that many email marketers end up doing is not monitoring the results of the email client. Nearly all ISPs have issues when it comes to spam, HTML compatibility, blacklisting, mass email, etc. You will only figure out these issues if you constantly monitor your ISP. 

Lastly, do not forget to search engine optimize your newsletter. This means having relevant keywords inserted in good and appropriate content so that you increase your ranking.